Promotes activities to foster statewide economic development by serving as a manager (sales consultant) to generate and manage complex projects that result in job creation and capital investment in South Carolina. Develops tourism-based strategic marketing and sales for the economic benefit of South Carolina.
Positions in this class function under limited supervision and may supervise projects and staff. Positions in this class may also oversee programs related to tourism, trade strategy, or trade programs.
Develops and encourages new capital investment in South Carolina by new and existing businesses. Consults with company executives and presents advantages of locating and expanding facilities in South Carolina. Supervises community analysis studies to compile an historic/demographic/economic profile. Supervises other development staff. Works with business clients to identify and recommend site locations, business advantages, workforce availability and quality of life in South Carolina. Develops and implements a program for locating companies with export potential and provides extensive assistance to these companies in exporting goods and services. Markets South Carolina through sales missions, trade shows, consultant referrals, and special events. Builds relationships with local economic development representatives, community and business leaders, and state and local government officials. Develops business knowledge by visiting various areas of the state, participating in networking events, attending industry-specific training and agency training, and keeping current on industry trends and major initiatives in South Carolina. Assists with the development of an international trade program to enable South Carolina manufacturing firms to grow their businesses internationally. Designs and implements targeted tourism marketing strategies for national and international consumer and trade markets. Supervises the design and implementation of effective in-state marketing and visitor services programs. Serves as an advocate for the tourism industry.
Knowledge of available resources throughout the state to attract and aid business. Knowledge of South Carolina business community. Knowledge of public relations and marketing programs. Knowledge of state and agency budgetary systems. Knowledge of tourism, leisure, and entertainment consumer trades. Ability to direct, oversee and evaluate the work of a professional-level staff. Ability to exercise considerable judgment and discretion dealing with business prospects and community leaders regarding project issues. Ability to plan, organize and carry out complex special projects. Ability to establish and maintain effective business relationships with current and prospective clients. Ability to communicate effectively both orally and in writing.
A bachelor's degree in a related area and experience in marketing, economic development, sales, or customer service.