Prepares, edits, and disseminates informational, educational or marketing material on behalf of an agency.
Plans, coordinates and promotes agency programs and activities through traditional and visual/digital media communications. Assists with writing and editing press releases, speeches, PowerPoint presentations, talking points, reports and other communications for release to the media or general public. Monitors news media and social media on behalf of the agency. Assists with maintaining agency's media contacts. Conducts interviews, researches topics and gathers information for use in various agency communications. Coordinates the printing of materials, displays and promotional items on behalf of the agency. Cross-trains to develop an understanding of the agency's media response and Freedom of Information Act (FOIA) response processes. Assists with maintaining media and FOIA response logs. Develops and manages interpretive services, tours, programs and activities for multiple audiences.
Knowledge of basic journalistic principles and practices for information dissemination. Knowledge of social media platforms and how to use those platforms to disseminate information. Knowledge of how to establish and maintain relationships with local, state and national media. Knowledge of principles and methods to execute large-scale public relations programs. Ability to write, edit and produce publications for various formats and mediums. Ability to effectively communicate orally and through the written word. Ability to understand and maintain all agency brands and the accurate deployment of those brands in various marketing collateral outputs. Ability to learn the requirements of FOIA and the agency's FOIA response process. Ability to communicate knowledge to a wide audience. Ability to work in a collaborative atmosphere and to develop and coordinate effective teams.
A high school diploma or equivalent.