Plans and deploys a comprehensive strategy to facilitate effective, timely and impactful informational or education communications that enable an agency to engage with its respective audiences using appropriate visual mediums and digital platforms that align with the agency's communications strategy.
Employees in this position report to the lead or assistant communications designee in a medium to large agency and may supervise other visual and digital media staff.
Executes the visual and digital components of the agency's comprehensive communications strategy to facilitate effective, timely and impactful informational, education communications or marketing. Oversees and guides the development of social media content, agency branding, web development and maintenance, videography, photography and print collateral materials. Develops and maintains reporting and analytics measures to validate the effectiveness and impact of visual and digital communications efforts as they relate to the execution of the agency's communications strategy. Provides input and makes recommendations for the visual and digital communications aspects of the public information budget. Manages all visual and digital agency assets and equipment. Directs and coaches visual and digital media staff to execute, through the use of visual and digital communications, the agency's communications strategy for internal and external audiences as it relates to the delivery of agency information, educational programs or marketing. Provides visual and digital communications staff with training opportunities to stay current on trends, technology and best practices.
Knowledge of social media platforms and how to use those platforms to disseminate information and communicate with the public. Knowledge of and ability to use current software packages, video and camera equipment and other related equipment. Knowledge of current website development concepts and reporting analytics. Knowledge of social media practices and reporting analytics. Knowledge of brand development and usage. Ability to understand and maintain agency brands and the accurate deployment of those brands in various marketing collateral outputs. Ability to supervise and coach subordinate staff.
A bachelor's degree and relevant experience.