Conducts market research and develops strategies to increase the production, sale and export of South Carolina agricultural products.
Collects and analyzes data necessary to estimate the potential for various agricultural products in selected markets, including overseas markets. Structures and outlines plans for agricultural market development and promotion. Conducts surveys to determine the product grade and packaging preferred by consumers in various geographic areas or for various uses. Collects and compiles information regarding prices paid at designated markets for various types and grades of agricultural products. Composes information for media on trading activity and marketing conditions. Coordinates marketing intelligence programs with other locales and agricultural information reporting services to develop programs to bridge informational gaps. Participates in the establishment and evaluation of on-farm testing programs to ensure proper breeding or seed sources. Develops promotional programs for specific commodities, such as cattle or swine. Assists in research programs for the improvement of commodity production and quality.
Knowledge of the methods of marketing agricultural products. Knowledge of the methods of assembling and analyzing information concerning agricultural product prices, volume and trends. Knowledge of agricultural products, animal breeding and seed development techniques. Knowledge of research techniques used for the improvement of commodity production and quality. Ability to estimate domestic or overseas market potential for commodities and to develop detailed marketing programs for such products. Ability to establish and maintain effective working relationships with producers and processors of agricultural products.
An associate’s degree and relevant experience.