Performs front-line marketing duties to promote South Carolina tourism resources or assists the welcome center supervisor in the design and implementation of visitor services at a state welcome center.
Performs front-line marketing and visitor service activities at a state welcome center including accommodation reservation services, promotional materials packaging, inventory and distribution, public relations and other promotional tasks. Assists supervisor in implementing marketing and visitor service programs at a state welcome center, including targeted promotion packaging, accommodation reservation services, promotional materials inventory, packaging and distribution, public relations and other promotional tasks. Participates in regular training, including on-site/corridor training, marketing/sales classes and familiarization study trips throughout South Carolina, Compiles and records data; produces reports of center and industry activity, visitor profiles and group tour tracking. Assists supervisor in conducting research and data compilation. Assists with extensive regional research for maintaining the agency industry database. Assists with responsive telephone marketing program for inquiries on travel information and discounts in South Carolina. Compiles travel market data for reporting trends in South Carolina for competitive advantage; collects information for program evaluation and expansion. Represents South Carolina at consumer travel shows throughout the United States, state conferences and special events. Supervises and evaluates consumer shows throughout the United States and Canada; attends conferences and other state functions and makes presentations on South Carolina tourism and welcome center programs. Inspects daily operations and facilities' maintenance. Assists in training and supervising new personnel.
Knowledge of recreational, historical and geographical attractions of the state. Ability to communicate and deal tactfully and cordially with traveling public. Ability to perform routine clerical duties. Ability to establish and maintain effective working relationships with fellow employees. Ability to compile data and produce reports.
Positions in this class may require successful completion of the Welcome Center Training Program. Positions in this class may require a valid Driver's License.
An associate degree in hospitality industry training, marketing, public relations or other closely related field.