Manages tourism-based economic development program through strategic research, marketing and promotion of South Carolina's tourism resources in state, national and international markets.
Designs, implements and manages broad-based marketing strategies and visitor service programs at a state welcome center, including special events, public relations, media and familiarization tours and other promotional activities. Performs data collection. Conducts extensive research for maintaining the agency's industry data base. Analyzes visitor profiles and travel market trends to South Carolina for competitive advantage for strategic program evaluation and expansion. Manages contractual relationships. Participates in effective missions to consumer and trade shows. Conducts workshops and makes presentations and speeches to educate and promote the agency's marketing program to business, industry and governmental concerns; serves as liaison to business and governmental groups. Assists in the design of tools for consumer and trade marketing, including multi-media interactive systems. Provides special services and assists other programs of the Office of Domestic Marketing designed to carry out the agency mission.
Considerable knowledge of promotional media and marketing programs related to the development of the state's tourist industry. Extensive knowledge of recreational, historical and geographical attractions of the state. Ability to communicate effectively and deal tactfully and cordially with all types of people. Ability to organize and supervise the work of a small staff engaged in the promotion of the tourist industry.
Positions in this class may require successful completion of the Welcome Center Training Program. Positions in this class may require a valid Driver's License.
A bachelor's degree in business administration, communication marketing or a closely related field and relevant experience in public relations or customer service.