Promotes activities to foster statewide economic development.
Positions in this class are generally supervisory in terms of projects and staff. Some incumbents supervise a major division within the Department of Commerce.
Develops and encourages new capital investment in South Carolina by new and existing businesses. Consults with company executives and presents advantages of locating and expanding facilities in South Carolina. Supervises community analysis studies to compile an historic/demographic/economic profile. Supervises other development staff. Develops and implements a program for locating companies with export potential and provides extensive assistance to these companies in exporting goods and services. Designs and implements targeted tourism marketing strategies for national and international consumer and trade markets. Supervises the design and implementation of effective in-state marketing and visitor services programs. Serves as a tourism industry advocate.
Knowledge of available resources throughout the state to attract and aid business. Knowledge of public relations and marketing programs. Knowledge of state and agency budgetary systems. Knowledge of tourism, leisure and entertainment consumer trades. Ability to direct, oversee and evaluate the work of a professional-level staff. Ability to plan, organize and carry out complex special projects. Ability to establish and maintain effective business relationships with current and prospective clients. Ability to communicate effectively.
A bachelor's degree in a related subject area and experience in marketing or economic development.