Plans, develops and deploys a comprehensive strategy to facilitate effective, timely and impactful informational or education communications that enable an agency to engage with its respective audiences using appropriate visual communications platforms.
Employees in this class may supervise or coach subordinate staff.
Maintains a fluency in current trends and concepts for photography, videography, print and electronic/graphic design. Provides strategic direction for or executes the creation of shot sheets, storyboards, print layouts and concepts for graphics branding packages consistent with agency brand standards and in line with the communications strategy. Conducts annual review of agency branding to ensure it is deployed appropriately through all communications channels and updated as needed. Takes photos, shoots video and/or designs graphics for all agency communications activities and divisions. Provides strategic direction for creation of visual media assets to align with brand guidelines.
Knowledge of current photography, videography and graphic design equipment and software. Knowledge of current photography and videography trends, concepts and styles. Ability to understand and maintain all agency brands and the accurate deployment of those brands in various marketing collateral outputs. Ability to effectively communicate orally and through the written word. Ability to supervise and coach subordinate staff.
A high school diploma and relevant experience. An associate degree or a bachelor’s degree in a related field may substitute for the required work experience.