Develops, prepares, edits, coordinates and disseminates informational and/or educational material for a state agency or institution.
Positions in this class perform journey-level professional work in the coordination, development and dissemination of agency informational material and promotion of agency activities.
Coordinates and promotes agency public relations and public information activities and programs. Writes and edits news releases, articles, feature stories, speeches and other promotional materials for release to the mass media; coordinates the printing of such materials. Collects and assembles information on agency activities through interviews or research; writes and prepares publications such as newsletters, pamphlets and brochures. Edits manuscripts and publications (may serve as managing or associate editor); proofreads material to ensure grammatical accuracy and consistency in style and presentation. Reviews and evaluates manuscripts submitted for publication and makes recommendations on their acceptance or rejection; maintains liaison with authors and contributors in order to solicit and secure manuscripts. Designs books and writes advertising copy for books being published by a university press; solicits and evaluates competitive bids from suppliers. Maintains contacts with newspapers, radio and television stations and other mass media services to disseminate informational materials of public interCreatedPlans, coordinates and promotes agency programs and activities. Coordinates the shooting and distribution of pictures for informational materials, athletic events and television film clips. Supervises and trains lower-level personnel and freelancers engaged in gathering and assembling data for news releases.
Knowledge of journalistic principles and practices and techniques of disseminating information to the public through news media. Knowledge of grammar, composition and style. Knowledge of the methods and techniques used in planning, composing, editing and producing publications. Knowledge of principles and methods of planning, conducting and supervising large scale public relations programs. Ability to gather, organize and present oral and written information in a clear, concise and accurate manner. Ability to establish and maintain effective working relationships with the communication media and general public. Ability to supervise subordinate personnel.
A bachelor's degree and experience related to the development and dissemination of informational material.